AWAY FROM HOME WAS CREATED TO INSPIRE YOUNG PEOPLE TO STEP BEYOND THEIR COMFORT ZONES AND FOLLOW THEIR DREAMS WITH DETERMINATION, STAYING TRUE TO THEMSELVES AND NEVER LETTING THEIR DREAMS FADE. THIS MISSION OF AUTHENTICITY AND RESILIENCE DRIVES EVERYTHING WE DO, ESPECIALLY IN OUR COMMITMENT TO SUSTAINABILITY.

PERFECTION CAN FEEL OVERWHELMING. OFTEN, THE FEAR OF NOT DOING THINGS "100% RIGHT" KEEPS PEOPLE FROM TAKING ANY ACTION AT ALL. BUT AT AWAY FROM HOME, WE BELIEVE THAT REAL CHANGE STARTS WHEN MILLIONS OF PEOPLE MAKE IMPERFECT BUT MEANINGFUL CHOICES. FASHION CONSUMPTION IS CURRENTLY AT ITS PEAK, CONTRIBUTING HEAVILY TO GLOBAL POLLUTION AND WASTE. IN A COMPLETELY SUSTAINABLE WORLD, BRANDS WOULD STOP PRODUCING ALTOGETHER, AS EVERY PRODUCT LEAVES A CARBON FOOTPRINT. HOWEVER, THAT APPROACH IS NOT FEASIBLE—THE FASHION INDUSTRY IS THE FOURTH LARGEST GLOBALLY, AND MILLIONS OF PEOPLE RELY ON IT FOR THEIR LIVELIHOOD. FOR THIS REASON, WE FOCUS ON CREATING REAL, LONG-TERM SOLUTIONS THAT OFFER SAFE, ETHICAL WORKING CONDITIONS ACROSS EVERY STEP OF PRODUCTION, WHILE ALSO REDUCING ENVIRONMENTAL IMPACT.

SUSTAINABILITY IS A COMPLEX, EVER-EVOLVING JOURNEY. EVERY STEP FORWARD SHOULD BE CELEBRATED, BUT UNFORTUNATELY, THE TERM HAS BECOME OVERSIMPLIFIED AND MISUNDERSTOOD. PEOPLE OFTEN FEEL PRESSURED, ADOPTING AN ALL-OR-NOTHING MINDSET OR FINDING THAT SUSTAINABLE PRODUCTS COST MORE. BUT THE REALITY IS THAT EVERYTHING COMES AT A PRICE. FAST FASHION HAS LED TO INEXPENSIVE CLOTHING MADE SO POORLY THAT 60% OF IT IS DISCARDED WITHIN A YEAR, OFTEN AFTER JUST A SINGLE WEAR. CHOOSING CHEAP, HARMFUL FABRICS HAS SIGNIFICANT ENVIRONMENTAL AND PUBLIC HEALTH IMPACTS.

TO US, SUSTAINABILITY ISN’T JUST A MARKETING TOOL; IT’S ABOUT REAL IMPACT. SINCE DAY ONE, EVERY DECISION RELATED TO PRODUCTION HAS BEEN MADE WITH SUSTAINABILITY IN MIND, WHICH IS HOW AWAY FROM HOME GOT ITS NAME. WE AIM TO DO THINGS RIGHT, AVOID SHORTCUTS, AND MAKE ETHICAL CHOICES IN OUR MATERIALS AND PRODUCTION, EVEN WHEN THE PROCESS IS MORE TIME-CONSUMING. SUSTAINABILITY IS OUR BASELINE STANDARD, AND AS WE CONTINUE CREATING CLOTHING, WE WILL KEEP SEARCHING FOR WAYS TO REDUCE OUR ENVIRONMENTAL FOOTPRINT. WE RECOGNIZE THAT ALTHOUGH THERE IS ALREADY AN ABUNDANCE OF CLOTHING IN THE WORLD, CONSUMPTION REMAINS HIGH, AND WE OFFER A BETTER CHOICE: ETHICALLY MADE, LONG-LASTING PIECES CRAFTED FROM ORGANIC AND RECYCLED FABRICS.

WE’RE AWARE THAT FASHION IS ONE OF THE MOST POLLUTING INDUSTRIES, SECOND ONLY TO OIL AND GAS. WE KNOW THERE IS STILL WORK TO BE DONE, BUT WE ARE COMMITTED TO TRANSPARENCY IN OUR SUSTAINABILITY JOURNEY. OUR GOAL IS TO SHARE BOTH OUR PROGRESS AND OUR CHALLENGES, ENCOURAGING OTHERS TO START MAKING MORE SUSTAINABLE CHOICES, NO MATTER HOW SMALL.